Pilot KPI evidence tracker
Use this evidence tracker to decide which Parts Masters growth signals are planning intent, which records stay private, which summaries can be shared, and which claims remain blocked.
Pilot KPI evidence tracker guidance only. Metrics are owner-reviewed evidence categories, not public seller pricing, not actual seller performance, not verified seller results, and not lead, sales, traffic, backlink, ranking, conversion, revenue, ROI, or SEO guarantees. Parts Masters remains a direct-contact marketplace. Buyers confirm price, condition, fitment, freight, payment, title, and availability directly with sellers.
Evidence governance
The tracker turns Parts Masters growth targets into owner-reviewed evidence categories. It keeps weekly pilot rows private until source, wording, attribution, seller approval, and redaction are clear.
Non-branded search clicks, impressions, and landing pages after owner-approved Search Console or Bing access exists.
Use trend direction and route groups only after owner review, without publishing raw exports or competitor comparisons as proof.
Do not promise rankings, traffic, backlinks, SEO value, conversions, or MyLittleSalesman-level popularity.Useful public inventory, guide, seller-resource, and category pages that are indexable and linked.
Use page counts and route categories as internal readiness evidence.
Do not index admin, API, seller-private, buyer-account, checkout-like, stale, or private operational pages.Manual seller intake, demo, contact, readiness, and software-fit conversation starts.
Use aggregate counts or redacted summaries only after real evidence exists.
Do not call demo starts guaranteed leads, closed sales, revenue, ROI, seller success, or package proof.Buyers preserve demand when public inventory does not answer a part, truck, trailer, or location need.
Use category/state/part-family summaries, not buyer identity or private message details.
Do not authorize seller broadcasts, CRM delivery, email, SMS, seller notifications, or buyer contact sharing.Source-rights-reviewed parts, truck, trailer, and equipment listings that are public and contact-ready.
Use public active listing counts and route coverage only after activation evidence exists.
Do not publish inventory, import production data, upload storage, mark sold, revise listings, or claim availability without approval.Seller share URLs, widget previews, hosted inventory links, manual shares, and approved placement paths.
Use approved placement status and route labels before claiming any referral path is live.
Do not edit seller websites, install scripts, use Cloudflare, activate analytics, or promise backlinks, traffic, ranking, or SEO results.Sellers or operators start a manual demo path from seller resources, pricing, advertising, software fit, or contact pages.
Use redacted source/segment summaries to improve seller pages and manual sales scripts.
Do not approve billing, package pricing, public proof, live integrations, or seller-result claims from demo starts.A seller needs separate eBay listing research, repricing review, comp evidence, or seller-controlled eBay operations.
Use product-fit interest to decide whether eBay operations help is worth a manual conversation.
Do not mutate eBay, revise listings, publish Parts Masters inventory, imply checkout, or merge product results.A repair shop or fleet needs service orders, technician time, parts workflow, customer history, or invoicing readiness.
Use product-fit interest to decide whether a separate shop-operations conversation makes sense.
Do not imply a Parts Masters checkout, marketplace integration, customer-record transfer, invoicing automation, or seller proof.Tracker fields
This table translates the internal outreach KPI tracker into a public-safe field guide for sellers and owners. It never exposes raw evidence, buyer identity, private seller contacts, or provider data.
| KPI area | Safe evidence source | Owner gate | Blocked use |
|---|---|---|---|
| organic traffic | Search Console/Bing exports, server logs, route-content audit, metadata smoke, and sitemap evidence. | Owner provides search-property access or approves a redacted export; no DNS or account mutation is done by Codex. | Do not promise rankings, traffic, backlinks, SEO value, conversions, or MyLittleSalesman-level popularity. |
| indexed pages | Sitemap entries, metadata policy smoke, SEO drift smoke, public link integrity, and route-content readiness. | Owner approves any public page family before launch/deploy; no private, noindex, or thin operational pages are added to sitemap. | Do not index admin, API, seller-private, buyer-account, checkout-like, stale, or private operational pages. |
| seller leads | Contact/demo source parameters, admin evidence, manual owner notes, and seller intake tracker rows. | Owner approves the record, source, wording, and attribution before anything is used externally. | Do not call demo starts guaranteed leads, closed sales, revenue, ROI, seller success, or package proof. |
| saved searches and wanted requests | Saved-search starts, wanted-request starts, no-result searches, admin reports, and redacted weekly evidence rows. | Owner approves any seller follow-up workflow; buyer details stay private unless a separate consent path exists. | Do not authorize seller broadcasts, CRM delivery, email, SMS, seller notifications, or buyer contact sharing. |
| active supply | Import validation, pending-only review, source-rights evidence, active listing counts, and owner-approved seller files. | Owner approves exact public activation after rights, media, contact route, update owner, and listing-readiness review. | Do not publish inventory, import production data, upload storage, mark sold, revise listings, or claim availability without approval. |
| backlinks and referrals | Referral source parameters, placement logs, route screenshots, seller approval, and owner review packets. | Owner and seller approve any live placement, seller website link, widget snippet, QR code, or public handoff copy. | Do not edit seller websites, install scripts, use Cloudflare, activate analytics, or promise backlinks, traffic, ranking, or SEO results. |
| demo requests | Demo source parameters, manual follow-up notes, seller segment, and product-fit context. | Owner approves follow-up and any external use of the record; no automated email/SMS/CRM delivery is authorized. | Do not approve billing, package pricing, public proof, live integrations, or seller-result claims from demo starts. |
| Surplix/eAgent referral intent | Contact/demo source parameters, software-stack route, manual product-fit notes, and approved eBay-operation context. | Owner approves any Surplix/eAgent follow-up, and live eBay mutations require a separate explicit approval path. | Do not mutate eBay, revise listings, publish Parts Masters inventory, imply checkout, or merge product results. |
| Shop Command referral intent | Contact/demo source parameters, software-stack route, manual product-fit notes, and approved shop-operations context. | Owner approves any Shop Command follow-up; no customer records or shop data are transferred by Parts Masters guidance. | Do not imply a Parts Masters checkout, marketplace integration, customer-record transfer, invoicing automation, or seller proof. |
Evidence states
Do not record buyer names, buyer emails, buyer phone numbers, private seller contacts, credentials, contracts, payment data, raw analytics exports, provider tokens, or unredacted approval evidence in public pages or repo docs.
Early clicks, source parameters, sample rows, route interest, and target areas before real seller evidence exists.
Route, source page, intent, action, segment, inventory type, product fit, and non-sensitive notes.
Planning intent is not actual seller performance, verified seller results, lead volume, sales, ROI, or public pricing proof.Internal weekly review, owner decisions, PM completion evidence, and launch-readiness packets.
Aggregate counts, redacted screenshots, command output, route paths, source labels, and owner-approved notes.
Owner evidence is not public proof unless the owner approves exact public wording, source attribution, and redaction.Seller-specific weekly KPI review after source rights, contact routing, and privacy boundaries are approved.
Seller-scoped aggregate views, contact starts, inquiries, active listings, wanted matches, and saved-search demand.
Seller-private evidence is not public proof and must not become a public case study without approval.Public education, seller-resource pages, and approved case-study language after real evidence exists.
Owner-approved route categories, non-sensitive trend summaries, approved public listing counts, and reviewed copy.
Public-safe summaries must not include guarantees, public seller pricing, or unsupported seller-result claims.Material that must be rejected, redacted, held in an owner-controlled location, or removed from public docs.
A non-sensitive blocked status, reason code, owner action, and no-action boundary.
Blocked proof must not be imported, published, used for outreach, used for public proof, or used to activate a seller placement.Keep route, source page, surface, action, workflow, segment, inventory type, and product-fit context with each manual KPI row.
Measurement hooks, growth attribution helper, and seller-resource CTA parameters.
Source labels do not create CRM writes, analytics provider activation, seller messages, or real seller proof.Decide whether the signal is planning intent, redacted owner evidence, seller-private evidence, public-safe summary, or blocked proof.
Pilot KPI evidence tracker, source-rights evidence index, owner review packet, and outreach KPI runbook.
Classification is not legal approval, publication approval, seller placement approval, or public proof.Every metric should name the next owner action before public use: collect file, review rights, validate import, approve activation, send report, or close.
KPI tracker row, intake packet, placement review packet, and launch QA evidence.
Owner gates do not authorize Codex to contact sellers, submit forms, mutate production, or publish listings.Share route-level, category-level, or seller-approved summaries after the owner approves source, wording, attribution, and redaction.
Redacted evidence artifact, public-safe summary, approved case-study note, or seller-private weekly packet.
Public summaries must not claim guaranteed traffic, leads, sales, rankings, fitment, availability, revenue, ROI, or seller success.Separate product fit
Parts Masters can route the right conversations to Surplix/eAgent and Shop Command, but the evidence remains separate from marketplace proof and does not activate integrations.
The KPI relates to marketplace discovery, direct seller contact, wanted demand, seller reporting readiness, public route coverage, or approved active supply.
Route source, seller intake state, active listing count, contact start, wanted/saved demand summary, and owner-approved marketplace evidence.
Parts Masters does not process checkout, escrow, payment, freight, title transfer, or guarantee fitment, availability, leads, or sales.Start fit conversationThe KPI indicates a separate eBay listing research, repricing, comp review, or seller-controlled eBay operations conversation.
Product-fit route source, manual note, owner-approved eBay operations context, and no live mutation evidence.
Surplix/eAgent is separate and does not authorize live eBay mutation, Parts Masters publication, checkout, or shared seller-result proof.Start fit conversationThe KPI indicates a repair-shop operations need around service orders, technician time, parts workflow, customer history, or invoicing readiness.
Product-fit route source, manual note, approved shop-operations context, and no customer-record transfer.
Shop Command is separate shop software, not Parts Masters checkout, payment, freight, marketplace integration, or seller proof.Start fit conversationStart with source-rights evidence and measurement hooks before recording a KPI row. Use demand signals when the evidence starts with buyer search behavior. Use referral reporting when the evidence starts with seller links, widgets, share pages, or placement review.
Demand signalsMeasurement hooksWeekly seller evidence packetReferral report